Downtown Rochester, MN
The Hub on 3rd
An underperforming office condominium — 2 of 12 offices leased and cash-flow negative — repositioned into The Hub and fully occupied in 55 days.
Strategy
Slingshot acquired a downtown office condominium that was underperforming and cash-flow negative, then repositioned it into The Hub on 3rd — the blueprint for how Slingshot acquires and operates.
Case study
Before, transformation, result
Before acquisition
- Closed June 16, 2025
- Only 2 of 12 offices leased
- Negative cash flow
- Underperforming office condominium
- Limited amenities
- Minimal marketing
Transformation
- Completely repositioned the brand and created The Hub concept
- Furnished, turnkey offices with a reconfigured entrance experience
- Added printer/copier, vending, ATM, and conference room improvements
- Added tenant spotlight TV displays and a community resource room
- Rochester drone photography and professional videos
- Chamber partnerships — Rochester Area Chamber & Rochester Growth Initiative marketing
- Improved, standardized leasing model
- Expanded an existing tenant from one office to four as their company grew to four employees
Result
Fully occupied by August 22, 2025.
Stabilized an underperforming asset in only 55 days.
Became the blueprint for future Slingshot acquisitions.
Gallery
Before & after
A repositioned private suite, fully leased
Community impact
Turned an underused downtown floor into a professional home for a growing base of small businesses — keeping enterprise and talent in the city core.
Let’s build something lasting in Rochester.
Whether you’re looking for space, exploring a partnership, or want to talk about a property, we’d like to hear from you.
Rochester, MN · andrew@slingshot-realestate.com · 507-533-5280